Canada Goose partners with Inuit designers to develop 14-piece collection. – STYLE Magazine

Up Your Winter Jacket Game with a Bespoke Parka Designed by Inuit Seamstresses

Canada Goose commissioned 14 Inuit designers to develop unique jackets. The parkas go on the internet today and 100% of the earnings will go back to the community.

When someone who resides in Iqaluit grumbles about it being cold in New york city City, you know that you’re not being a polar vortex whinger. #thestruggleisreal

“I’ve never been here prior to and I didn’t believe it would be this cold,” chuckles Mishael Gordon, who was in town to commemorate the launch of Job Atigi, a social entrepreneurship venture from Canada Goose. “It’s going to be my number one memory.” (Atigi is the Inuktitut word for”parka,”and Gordon was one of 14 seamstresses the business commissioned to create bespoke jackets for this exclusive collection.)Profits from the sale of the parkas will approach the Inuit Tapiriit Kanatami (ITK), a non-profit company that serves the 60,000 Inuit in Canada’s north. The designers developed anoraks, parkas and amauti-style jackets for guys, ladies and kids. Many of the sewage systems, like Gordon, picked styles that had actually been passed down in their households.

“My jacket is based on a style I used when I was a kid,” Gordon described at the launch party. “It’s a coat my grandmother provided me, so this jacket is made in honour of her. I only have young boys so I truly delighted in creating something for a lady.”

Jennifer Munick, who lives in Kuujjuaq, Quebec, likewise designed a girl’s parka and she too paid homage to her grandma. “This is the type of coat I matured wearing,” she stated. “I utilized products from Canada Goose, however I also integrated a traditional granny headscarf into the frill at the bottom. My grandmother used one of these floral printed headscarfs so it’s a tribute to her, even though she constantly told me that ‘you do not require to have excessive fashion as long as you’re warm.'” In Munick’s case kind and function have equivalent merit.

For Dani Reiss, the president and CEO of Canada Goose, Project Atigi is the ultimate example of social entrepreneurship. “We are the only worldwide Canadian luxury brand name and for us to be working together with the Inuit– the original parka makers– is really effective. To be able to use our worldwide platform to showcase their products and craftsmanship, which they have actually had for generations, is truly essential. Hopefully it’s simply the beginning and we can create chances for these women.”

Coco Rocha, who went to the launch in addition to Mark Messier and Anne Frances, explained the collection as authentic”Canadian Couture.””It is among a kind– and each piece has a story behind it. I think that’s what style should have to do with.”

The Task Atigi collection will be showcased in Canada Goose shops all over the world and available for purchase

Kristy King’s mother taught her how to sew as a young lady. Today she develops tailor-made winter wear that is conventional with a modern twist.

Chantel is from Arviat, which is near Rankin Inlet. For the past five years, she and her sis have actually been designing custom-made coats for their neighborhood.


Rebecca Killiktee teamed up with Canada Goose ten years ago with her sis Meeka Atagootak. When the two of them asked if they might take the surplus materials they saw in the factory home for the seamstresses in their community, it motivated the business to develop the Canada Goose Resource Centre Program. Considering that 2009, Canada Goose has actually been contributing fabric, trims and materials to resource centres in the north.


Freda utilized a ‘Delta Braid’ method to develop a geometric pattern utilizing ribbons made from layers of multi-coloured predisposition tape and seam bindings.


Mishael created a jacket comparable to one her grandma sewed for her when she was a girl. She states the flower dot pattern is her contemporary take on beading.

Meeka made a white long-tailed amauti with green and blue accents to represent earth and water. An amauti has a carrying pouch in the back for a child.

Eileen Arragutainaq has been sewing given that she was 17. She has actually mastered the art of producing a parka in 2 days and amautiks in just 6 hours.

Jennifer’s parka is based on an old family pattern from her grandma. She stitched a wool “granny scarf” into the ruffle as a tribute to her grandma.

Winifred’s parka is based upon a conventional Inuit design, but she included in her own contemporary twist by including intense trim to the shoulders instead of the sleeves.

Like much of the other seamstresses in Project Atigi, Jackie found out to stitch by viewing her mother and her aunt.

Martha created a white amauti with black and red detailing since she felt the colours were representative of Canada Goose.

Chantelle found out to sew from her mom and she later on studied craft and clothing style.

In addition to being an accomplished seamstress, Donna is also a leader in her neighborhood.

Marlene decorated her Amauti parka with ulus– a traditional knife used to cut meat and smooth skins to be made into clothes.

This content was originally published here.

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