The ₤ 335 flip-flops: what the super-rich wear to appear like everyone else|Fashion|The Guardian

Age: Spring/summer 2019.

Look: Rouge-marine-noir, noir-rouge-noir, bordeaux.

Eh? They’re colours. Red-blue-black, black-red-black, red-winey. Hermès is a high-end French fashion house.

Ah, I see. So these are pricey shoes, are they? Not particularly. You can purchase them from the Hermès website at simply ₤ 335 for the pair.

Splutter! Free shipping is consisted of.

I should hope so!.?. !! You don’t think about ₤ 335 expensive? Well, if you want a set of high-fashion shoes, you can easily invest ₤ 735 on a pair of Honolulu mules from Louis Vuitton, or ₤ 740 on some “stud-embellished leather shoes” from Prada.

Not extremely easily. I ‘d need to offer my vehicle. Or Hermès offers an Oasis shoe for ₤ 2,230.

Wow, these “summer season sandals” sound like great value now. What do they look like? They have a rubber sole, a foam midsole, “technical straps” and a “leather insert between the toes”. Sometimes they are described as having a “calfskin lining”.

Wait a minute … You simply described a flip-flop. Did I?

You did. Bit of foam with some straps standing out in between the toes: that’s a flip-flop. Often with a calfskin lining.

I can actually purchase a set of flip-flops for 99p! That’s very reasonable.

Even main expensive Havaianas are just about ₤ 20. What makes Hermès believe it can get away with such a high price? The reality that the Hermès family who manage it deserve an approximated $53.1 bn?

That’s a good insurance coverage, approved. Flip-flops for ₤ 335? Will individuals really swallow that? They might. Remember Gucci’s series of deliberately unclean trainers I told you about in February?

Ah yes. They were awful. That’s. And they cost ₤ 615.

Another splutter! I remember now! What has occurred to the world? Style got … complicated. Not being rich is cool, you see. But being rich is certainly much better. So abundant individuals now wish to pay a lot of cash in order to look the like everybody else.

Fantastic! Do you think they wish to buy my clothes? Maybe style isn’t quite that complex simply yet.

Do say: “I can imagine myself wearing a pair of Hermès flip-flops.”

Do not state: “That’s because they look exactly the very same as the ones you currently have.”

This content was originally published here.

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